Welcome to SHi® – where Superior Craftsmanship, High-End Elegance, and Innovation converge, right at your fingertips. Founded by Tom Nguyen, the visionary behind SHi®, has transformed the nail industry with his innovative approach and commitment to excellence. With a career spanning over two decades, Tom’s journey is a testament to his relentless pursuit of perfection.

The Birth of SHi®

SHi® isn't just a name; it's a reflection of our core values and aspirations. It's an acronym that embodies everything we stand for – excellence, innovation, and empowerment. Each letter represents a pillar of our commitment to you, our valued customer.

But what exactly does SHi® mean, and why did we choose this name?

SHi® is more than just a name; it's an acronym that captures our core values and vision:

  • S stands for Superior Craftsmanship – reflecting the exceptional quality and meticulous attention to detail in every product we create.
  • H stands for High-End Elegance – symbolizing the luxurious and sophisticated nature of our brand.
  • I stands for Innovation – representing our commitment to creativity and pioneering new trends in the nail industry.

But why SHi®? We chose SHi® because it encapsulates our vision perfectly. SHi® signifies the superior craftsmanship we infuse into every product, the high-end elegance that defines our brand, and the innovative spirit that drives us forward. It's a name that speaks to our relentless pursuit of excellence and our unwavering commitment to delivering the best to our customers.

Our Core Values:

  • Superior Craftsmanship: Emphasize the quality and care that goes into every product.
  • High-End Elegance: Highlight the luxurious and sophisticated nature of our offerings.
  • Innovation: Showcase our commitment to creativity and cutting-edge solutions.
  • Empowerment: Stress the importance of supporting and uplifting your community.

Our journey began with a profound realization: problems are the seeds of extraordinary ideas. Fueled by this revelation, we embarked on a mission to revolutionize the nail industry. We founded SHi® with a singular purpose – Nail Smart, Not Hard: Empowering Nail Techs for Effortless Excellence.

At SHi®, our love for what we do goes beyond the products. We yearn to make a positive impact in your life. Our mission is to bring smiles, comfort, and joy to everyone who uses our products, creating a two-way connection that goes beyond commerce.

Every day, we're driven by the desire to provide nail professionals with the product knowledge and technical education they need to succeed. We believe that knowledge is a powerful tool, and we're here to empower you with the insights, skills, and wisdom we've gained along the way. Through sharing ideas, techniques, and experiences, we're fostering a supportive and inclusive environment where creativity thrives.

At SHi®, we are ALWAYS LEARNING, SHARING, and ALWAYS TEACHING. Our journey is about sharing everything we've learned, from building a business to honing your craft. What sets us apart is our unwavering passion for excellence and our relentless pursuit of pushing boundaries in nail art.

We take pride in our innovative approach to product development, constantly striving to exceed customer expectations and create unique, top-quality nail art essentials. Our journey to where we are today has been filled with challenges, but each obstacle has only fueled our determination to succeed.

Overcoming these challenges required resilience, adaptability, and a strong belief in our vision. We've learned valuable lessons along the way, including the importance of perseverance, embracing change, and listening to customer feedback.

What sets SHi® apart is not just our products but also our commitment to empowering nail techs and customers worldwide. We're more than just a brand; we're a community driven by creativity, collaboration, and a shared passion for nail art.

As we continue to grow, we want the world to know that SHi® is more than just nail products – we're a movement dedicated to making excellence accessible to all. Our commitment to excellence extends beyond our products and services. We are dedicated to providing exceptional customer service, fostering a supportive and inclusive community, and promoting sustainability and ethical practices. We strive to make a positive impact not only in the world of nail art but also in the lives of our customers and the environment.

Together, let's embrace our collective passion for nail art and unleash the artist within. Join the movement to revolutionize the nail industry – where precision meets ease, and creativity flows effortlessly. At SHi®, we're on a mission to empower nail techs to work smart, not harder. Say goodbye to unnecessary stress and hello to innovative tools, time-saving techniques, and a supportive community.

Join us in redefining the nail game and making every creation a masterpiece without the hustle.

And the best part? Enjoy FREE DOMESTIC SHIPPING on orders over $100+.