Welcome to SHi® – where the essence of Superior Craftsmanship, High-End Elegance, and Innovation converge, right at your fingertips. Founded by Tom Nguyen, an award-winning nail artist with over two decades of experience, SHi® embodies a unique vision.

But what exactly does SHi® mean, and why did we choose this name?

SHi® isn't just a name; it's a reflection of our core values and aspirations. It's an acronym that embodies everything we stand for – excellence, innovation, and empowerment. Each letter represents a pillar of our commitment to you, our valued customer.

But why SHi®? Because it encapsulates our vision perfectly. SHi® signifies the superior craftsmanship we infuse into every product, the high-end elegance that defines our brand, and the innovative spirit that drives us forward. It's a name that speaks to our relentless pursuit of excellence and our unwavering commitment to delivering the best to our customers.

Our journey began with a profound realization: problems are the seeds of extraordinary ideas. Fueled by this revelation, we embarked on a mission to revolutionize the nail industry. We founded SHi® with a singular purpose – Nail Smarter, Not Harder: Empowering Nail Techs for Effortless Excellence.

At SHi®, we are ALWAYS LEARNING, SHARING, and ALWAYS TEACHING. Our journey is about sharing everything we've learned, from building a business to honing your craft.

Every day, we're driven by the desire to provide nail professionals with the product knowledge and technical education they need to succeed. We understand the challenges faced by aspiring and seasoned nail techs alike, from the lack of instructions to the overwhelming task of finding reliable information and quality tools. We believe that knowledge is a powerful tool, and we're here to empower you with the insights, skills, and wisdom we've gained along the way. We're not just a brand; we're a source of inspiration and guidance. We're not just in the business of selling products; we're building a global community of passionate nail artists who inspire and uplift one another. Through sharing ideas, techniques, and experiences, we're fostering a supportive and inclusive environment where creativity thrives.

As we continue to grow, we remain committed to staying at the forefront of industry trends and introducing exciting innovations. Our goal is to provide you with the tools and resources that push the boundaries of your creativity. We want to be the driving force behind your exploration of new techniques, experimentation with bold designs, and the creation of nail art that truly makes a statement.

Our commitment to excellence extends beyond our products and services. We are dedicated to providing exceptional customer service, fostering a supportive and inclusive community, and promoting sustainability and ethical practices.

Together, let's embrace our collective passion for nail art and unleash the artist within. Join the movement to revolutionize the nail industry – where precision meets ease, and creativity flows effortlessly. At SHi®, we're on a mission to empower nail techs to Nail Smarter, Not Harder. Say goodbye to unnecessary stress and hello to innovative tools, time-saving techniques, and a supportive community. Let's redefine the nail game together and make every creation a masterpiece without the hustle.

And the best part? Enjoy FREE DOMESTIC SHIPPING on orders over $150+.